Hoodia Gordonii Marketing and Spam
Even though there has been no scientific proof or FDA approval for hoodia gordonii, this has not blocked the over hyped marketing and promotion of hoodia in the vitamin/ herbal/ health supplement market. Wild claims from hoodia lowering high blood pressure and cholesterol to appetite reduction are flagrantly and shamelessly spilled to the online audience that craves an easier way to better health.
| number of bottles | price per bottle | |
| 6 | - | $26.66 |
| 3 | - | $34.98 |
| 1 | - | $39.95 |
Hoodia Gordonii
Hoodia makes your body not feel any hunger while it has no bad side effects whatsoever. It’s extracted from an African cactus.
Hoodia Gordonii 30 pills
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The TrimSpa division of Goen Technologies initiated marketing efforts of its hoodia brand X32 and backed it up with Anna Nicole Smith as their celebrity mouthpiece. It had not passed FDA approval and they were reminded of this by the FDA that it had no documented scientific evidence to prove their hoodia claims could be supported by fact. North of the border Health Canada has not approved any hoodia gordonii supplements for sale, yet they are being widely distributed and sold in natural health food stores.
The result of this is that Goen technologies have been sued by the State of New Jersey for deceiving consumers. TrimSpa is currently in the middle of a lawsuit in California sparked by claims there is no evidence of hoodia’s P57 element in their mix. Recently complaints have increased to the point that Health Canada and the governing bodies responsible for regulation are being pressured by the national media and individuals alike to more closely monitor and take control if necessary of the currently unregulated diet supplement industry.
Late in 2004 Unilever entered into a partnership with Phytopharm to begin commercialization and promotion of hoodia gordonii as diet bars and a liquid shake. As of November 14th 2008 there was no sign of these proposed hoodia laced products on the market and the agreement between the two companies was over.
In mid February of 2006 there was a trademark issued to an unknown person for a hoodia gordonii “protein shake” that was to be marketed for sale as the “hoodia shake”. This would push the commercial hoodia business past the capsule form supplement only and into hoodia foodstuffs. In the spring and early summer of the same year, many millions of email spam posts were delivered online espousing the benefits of hoodia as a weight management product. Of course as a result, the Federal Trade Commission has fielded many complaints of buyer fraud concerning hoodia gordonii and the numbers are beginning to spiral upwards.
In the summer of 2006 the television program Extra claimed that there was a corporation actively selling hoodia laced candy suckers called “Power Pops”. As of today hoodia gordonii can be found in capsules and tablet form, various liquid mixtures, coffee and other infusions, hoodia syrups, protein shakes and diet fruit bars have all hit the shelves. Everyone is after a piece of the Hoodia gordonii phenomenon and still no one has initiated a widespread practical laboratory controlled study on humans to finally prove once and for all that hoodia gordonii actually is what everyone wants it to be.